Choosing the marketing campaign that works best for your business can be overwhelming. Here are the best marketing strategies for 2023 that are more popular than your old-school strategies: Media marketing Social media marketing isn’t going anywhere in 2023. Marketers can use the growing number of social media users to promote their brands. Business statistics …
If you don’t know where to start, here are some key metrics to track. These are key metrics that will help you assess how people are responding to your brand, whether they are engaged, and how your spending and revenues compare. Lead Generation This can include metrics such as cost per lead (CPL), click-through rate …
Let’s take a brief look at the main approaches used by marketers to analyze competitors: SWOT analysis The SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis assesses the strengths, weaknesses, opportunities and prospects of a business. This will help cull the information gathered during the competitor analysis and determine the next steps for your own business. …