Let’s take a brief look at the main approaches used by marketers to analyze competitors: SWOT analysis The SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis assesses the strengths, weaknesses, opportunities and prospects of a business. This will help cull the information gathered during the competitor analysis and determine the next steps for your own business. …
In this article we will consider why and how to conduct a competitive analysis, what tools can be used and what you need to pay attention to when researching. The guide is relevant for marketers and for managers of small and medium-sized businesses. Competitor analysis in marketing Competitor analysis (Competitor analysis) is a study of …
Companies seek to reach a wide audience in the marketplace to attract more customers. However, in today’s trade, using a whole-market strategy is not effective in the long run. People receive many advertisements every day, and if the message is not targeted to a specific group of consumers, it may not get their attention. In …
Greetings to all entrepreneurs and business owners! We know how important it is to create an effective marketing strategy for your business. That’s why we want to share with you our experience and tips on this topic. Define your target audience This may seem obvious, but many entrepreneurs don’t know exactly who their potential customers …