Choosing the marketing campaign that works best for your business can be overwhelming. Here are the best marketing strategies for 2023 that are more popular than your old-school strategies:
Media marketing
Social media marketing isn’t going anywhere in 2023. Marketers can use the growing number of social media users to promote their brands. Business statistics already show that 80% of consumers resort to posting on social media before buying products, using discount campaigns and accessing other websites.
This means you can increase your sales, engagement and website traffic using social media channels. TikTok, one of the fastest-growing social networks with 1 billion monthly active users, is a top choice for marketers looking to increase their audience and campaign engagement in 2023.
Its laser-focused algorithms help companies effectively reach their target audience in the shortest possible time. The key is using standard length videos, the right hashtags, popular audio, camera filters and other TikTok tricks. Another marketing hotspot to consider is Instagram.
There’s no question here. 83% of consumers trust Instagram so much that they visit IG accounts to find and buy products and services. You can even post your ads on Instagram and distribute them to your target market.
It’s not a difficult task given that 87% of IG users reported that they follow brands, click on links to websites and make purchases after seeing IG ads.
Influencer marketing
Although influencer marketing is new to the industry, it is now worth $16 billion, more than $2 billion more than its value in 2021. And we’re already seeing it boom in 2023.
That’s because influencers and their followers are helping companies build brand awareness, increase lead conversion and build a pool of loyal customers.
Wondering how such neo-marketing tactics became so popular?
Well, the success of influencer marketing in recent years can be directly attributed to the increased use of social media. In 2021, brands were leaning more toward Instagram and TikTok influencers to increase engagement and sales. 97% of marketers believe Instagram is the most reliable platform for influencer marketing. Influencer Marketing Hub reported that from 2015 to 2017, the number of posts sponsored by brands on Instagram was 2.68 million and is expected to grow to 6.12 million by 2023.
On the other hand, TikTok’s growth in users and influencers has also made it one of the most attractive platforms online today.
According to the latest data, TikTok now has more than 1 billion monthly active users. That’s a big potential market to consider.
You may be wondering, why not just click on the influencers from Facebook, Twitter, Twitch and other social media sites? You see, these other social media sites may have more users per month, but none of them are as engaged and active as IG and TikTok. And as marketers, you know how important it is to engage your target market in your campaign.
If you want to integrate an influencer marketing strategy in 2023, focus on the right social media sites and the ideal opinion leader.
Video Content Marketing
Video marketing has been a popular strategy since 2010, and the usage statistics continue to grow. And about 99% of marketers who use video content plan to use it more in the future.
It’s no longer surprising that such a huge percentage of marketers and companies are switching to video advertising. With platforms like TikTok, Instagram Reels, Vimeo and YouTube dominating the Internet, it’s smart to use short videos to promote your brand. Even more remarkably, 66% of consumers would rather watch a short video about products and services than long articles and posts. This just means that videos that meet the standards of the above platforms get more attention than just articles, print publications and other forms of marketing.
Video content can better explain what your brand or product is all about, in an engaging way that’s what consumers need and want.
If you apply this video marketing trend to 2023, your customers will be able to retain and digest 95% of your content message, which will help them make a decision to buy your products and services.
Content Marketing
If you’re not interested in publishing blogs and white papers, sending out regular newsletters, publishing press releases and other digital content marketing strategies, it’s time to shift your focus in 2023. Digital media trends have gained momentum over the years, making it easy to spread the word about a brand. This makes it easier to share information and promotional content about your brand so your target audience can easily access them through their phones.
In 2022, video content is the top content marketing strategy for marketers, followed by blogs, articles and infographics. These are the primary media your target market interacts with before they decide to buy anything. If your content is informative, transparent and engaging, it can convince your audience and turn them into buyers.
Marketing with QR Codes
QR codes weren’t originally intended for marketing purposes, but thanks to new smart uses of the QR code generator and software, marketers have found a haven in this digital tool. Many consider these 2D barcodes a versatile marketing tool that can help marketers develop compelling digital marketing tactics.
You can encrypt a huge amount of information into a QR code, and it’s available in just one smartphone scan. QR codes can store up to 4,296 alphanumeric characters, 7,089 numeric characters and 1,817 kanji characters. You can paste website URLs, text, numbers and even files into the code. And this data is easily accessible with just your phone.
Marketers can use QR codes to enhance their social media, content, SEO, video and other marketing strategies. Why? Because QR codes are an interactive tool that can increase conversions and traction. In 2021, Statista recorded 75.8 million QR code scanners in the United States alone. That number is expected to reach 99.5 million by 2025, as U.S. QR code scanners will continue to use the code for various marketing campaigns in the future. But keep in mind, this is only in the United States.
QR code use in the country is mostly focused on QR code-based payment, rail ticket transactions, and other services provided by the consumer to the merchant.
Other Asian (mostly China and Japan) and European countries have also implemented QR code technology in the corporate sphere. Today, marketers use QR codes for restaurant menus, website content, social media accounts, digital business cards, online and offline documents and more.
Local search optimization
Local search optimizationThis year, 2023, learn how to say yes to a local SEO strategy for your website. You can easily rank your website in your target area with localized website content. And this strategy is proven to be effective.
In 2022 alone, 78% of consumers searched online for companies near them at least once a week. Additionally, 97% of Internet users search for local businesses to find products and services nearby.
Optimizing your business website for local search will simply help you become one of the top search engine results in your target market.
To start using this marketing technique, you can requestGoogle My Business page so people can easily find your physical stores when they search for products and services in your area through Google.
Make sure you provide accurate information about your business, use the right keyword (including the location of your business) and gather as many customer reviews and reviews as possible.
Voice search optimization
Voice search optimizationAnother SEO strategy worth looking at in 2023 is voice search optimization, and here’s why.
By 2022, more than 66 million U.S. households are projected to have smart speakers in their homes. And because of convenience, 71% of Internet users prefer voice search to typing in keywords. You can easily find what you’re looking for even when your hands are busy, like driving or cooking dinner.
What’s more, voice search allows users to be more conversational in their queries, creating a huge difference from regular long-tail keyword searches, which often seem robotic. Optimizing your website for voice search ranks your page faster.
This is because search engines (like Google) give priority to websites that offer useful content. The more accurate your target keyword information is, the better your chances of ranking. It’s a win-win for you and your target audience. You can boost your website’s rankings, and your audience can get quality and accurate answers to their questions.
AI-based marketing strategies
Indeed, the marketing industry went far beyond print media campaigns when AI marketing came into the spotlight. This cutting-edge strategy became popular in early 2010, helping companies and marketers optimize their work. AI marketing automates advertising strategies such as data analysis, search engine optimization, retargeting, customer support and creating marketing campaigns.
You can use the following artificial intelligence technologies for your marketing campaigns:
- Search engine optimization tools
- Chatbots to help customers
- Content creation and validation
- Digital marketing automation software
- Ad targeting
- Lead retargeting
- Dynamic pricing
Thanks to artificial intelligence technology, marketers will have effective partners to help gather real-time analytical data about their campaigns. This new marketing trend also helps to target the right market, understand their needs and requirements, and decide which campaign is more effective for a particular demographic, season and location.
Using infographics and images
Visually appealing infographics can quickly grab your audience’s attention in a sea of text ads. 65% of B2B marketers primarily use infographics for their content marketing initiatives, and 84% of them find this strategy effective. You can do your best in your blogs, social media posts and white papers to provide extensive information about your brand. But strategically created infographics can also do the job.
You can quickly increase traffic to your site by 12% by integrating images and infographics.
How: It’s simple.
There are high domain authority (DA) websites that accept guest posts from you and allow you to use infographics. Or they can use your photos in their articles instead of external links. This backlinking helps you boost your website’s DA, allowing you to increase your online authority. What’s more, quality infographics will also help you gain market credibility.
Seeing your memorable and informative images may encourage them to share them on their social media and networks.
Podcast marketing
A broadcast that you can play on demand is a podcast for you. And yes, this is one marketing trend of 2023 that you should consider. This fast-growing industry has already attracted 63% of consumers and listeners in the U.S., making podcast platforms ideal for promoting your brand. And about three out of every four podcast listeners in the U.S. use podcasts to learn about new things.
Marketers can leverage this by curating podcast content that informs their target listeners about their products and services. Indeed, using a podcast marketing strategy allows companies to increase their brand awareness and recognition.
